A url shortener is an online service that converts long, complicated web addresses into shorter, simpler links that can be easily shared on social media or via email. These tools can also be used to track link engagement, making them valuable digital marketing tools for businesses and organizations. In addition, many URL shorteners allow users to create branded links that can be customized and help build brand recognition and trust with customers.
Traditionally, users had to create an account with the URL shortener before using it. This often required them to provide an email address and other personal information. The service would then generate a short link with a unique identifier that was automatically associated with the original long URL in its database. When a user clicks on the shortened link, the service automatically redirects them to the web page that was originally linked to the short URL.
The main benefits of a url shortener include the ability to create branded, personalized links and the option to track link engagement. These features can help brands and companies maximize their visibility on social media, increase user trust, and boost engagement with their website content. Additionally, shortened URLs take up less space on a website and are more manageable for users to memorize or type manually. Finally, url shorteners can be used in places where longer links may not work, such as tweets or Instagram bios that have limited character space.
Although these benefits are important to consider, it is important to remember that URL shortening can also be used as a tool for malicious activities or to hide the identity of the underlying address. For this reason, many services offer the ability to password protect or use HTTPS, ensuring that the links are safe and secure. Other important features to look for in a url shortener include the capability to share links across multiple platforms, customizable link options, and the ability to create and track UTM campaign parameters.
A paid URL shortener can be a great option for businesses that want more control over their links and detailed insights into their performance. In addition to the standard features, some paid services also offer custom branded links, tracking capabilities, and the option to create QR codes.
While there are several different url shortener services available, the most popular are Bitly and Polr. Bitly offers a free service and a paid version with advanced features. Polr, on the other hand, is an open source software that allows users to host their own url shortening service.
Many of the major URL shorteners have a free plan, but the features in the paid versions make them worth the upgrade. The most common paid features include the ability to customize URLs, track performance, and integrate with other marketing tools. Some premium services also include a demo page, which can be helpful for potential customers. These features can help a business or organization make the best decision for their specific needs.