Getting more subscribers on youtube takes hard work, but it’s possible with the right strategy. This guide will help you get started by explaining some of the best ways to increase your subscriber count.
Always use a clear call-to-action near the middle or end of your videos, urging viewers to join your community by subscribing. Also consider using YouTube cards and end screens to promote your channel’s content.
Promote Your Videos in Other Content
Adding your YouTube videos to relevant online communities can generate organic growth and new subscribers. Find niche communities on Reddit, Facebook, and other sites that are a good fit for your content’s topic and share your videos there.
Consistently post high-quality video content on a regular schedule to build brand awareness and keep your audience coming back for more. A popular example is Moz’s Whiteboard Friday series, a weekly series of informative YouTube videos on SEO topics that has consistently increased the number of subscriptions to their channel.
Use an effective call-to-action at the end of your video to ask viewers to subscribe. This is one of the most effective ways to get more subscribers on YouTube. Make sure that the CTA is clearly visible, preferably in the last frame of your video.
Create High-Quality Videos
When it comes to video, quality matters. Whether viewers are searching for entertainment, education, or to learn more about your product, they will not stick around for a mediocre video.
YouTube users can tell the difference between gold-standard and shoddy content in the milliseconds they spend scanning video thumbnails and titles. Creating high-quality videos gives you a better chance of landing more subscribers on YouTube.
Encourage viewers to subscribe by adding a subscription CTA at the beginning and end of your videos. You can also use YouTube’s free search analytics to determine which queries are driving viewers to your channel, and then create new videos that align with those queries. This will help you keep your audience engaged and boost your search rankings.
Run Paid Advertising Campaigns
If your channel isn’t getting the organic growth you want, try running some paid ads. This will help your video appear in search results and get more views, which can lead to more subscribers.
Make sure that your thumbnails match the content of your videos and have a clear call to action. This is a simple thing that makes a big difference for viewer retention.
Also, include a subscription CTA at the end of each video you create. This reminds viewers that you have more exciting content to watch and will encourage them to subscribe.
Create Lead Magnets
Once you’ve figured out who you’re targeting, create a lead magnet that offers something they want in exchange for their email address. This can be anything from a free ebook with information they can’t get anywhere else to a webinar or video.
For example, influencer Laurie Wang offers a social media content planner as a lead magnet to help her audience perform tasks more efficiently. She also offers resource-based lead magnets like templates and checklists.
These one-page PDFs provide quick wins, such as habits, regimens, schedules, productivity hacks, or strategies from your business playbook. They can also be quizzes that provide personalized recommendations, insights, or tools to your audience based on their answers. Another great option is a case study video. This blends “How-To” info with the power of a customer testimonial.
Respond to Comments
Responding to comments is one of the best ways to get more subscribers on youtube. Your viewers will feel like they have an unbreakable bond with you when you engage with them in the comment section. Be sure to keep it light and fun, though. You can even use emojis or gifs to get more attention.
You can also pin certain comments to the top of the comment section or give them a heart, which will ensure that your audience sees your lovely replies first instead of the more negative ones. Avoid arguing with people in the comment section, but be sure to take their feedback into account.
Another benefit of answering your comments is that it increases your visibility in YouTube and Google search results. This is one of the many things that YouTube’s algorithm takes into account when ranking videos for specific searches.how to get more subscribers on youtube